

I’d be mad about it applying to necessities like groceries.
I don’t have a problem with luxury coffee or junk food costing more at busy times of day. Once people know the pattern, it will shorten wait times for people willing to pay, and drive price-sensitive customers to alternatives. It’s the same phenomenon as the airport bar charging $20 for a beer, but applied to time instead of place.


Miami to Jacksonville in half the time as driving sounds great, but then you’re in Jacksonville without a car.