PROMO launched its first deep canvassing project in 2024 as a power-building strategy that uses face-to-face conversations to counteract anti-trans political rhetoric and work toward a pro-trans majority among voters. Deep canvassing involves lengthier conversations than typical “get out the vote” canvassing. PROMO characterizes these efforts as “honest, emotional conversations about healthcare and protections for LGBTQ+ individuals, especially trans and gender-expansive people.”

What started with four paid canvassers across two cities now includes over 40 paid canvassers and about 120 volunteers across five Missouri cities, said PROMO Field Director Courtney Cook.